A primer on integrated generalized structured component analysis

This tutorial introduces integrated GSCA for structural equation models containing factors, components, or both. It explains how to specify, estimate, and evaluate models, synthesizing conceptual and empirical work into practical guidance for business researchers. A worked empirical example demonstrates the analysis in GSCA Pro. The article identifies procedures shared with partial least squares path modeling while explaining differences in specification, estimation, and overall fit assessment. Its guidance is intended to support applications while recognizing that IGSCA methodology continues to develop.